Small Business Summer Season Tips

As the summer season approaches, small businesses in tourist-heavy areas such as Cayucos should prepare. Here are some tips to help you get ready for the influx of visitors:

  1. Stock up on inventory: Make sure you have enough inventory to meet the demand of summer tourists. This includes everything from merchandise to food and drinks.

  2. Hire seasonal staff: If you anticipate needing extra help during the busy summer months, start looking for seasonal employees now. This will ensure that you have enough staff to handle the increased traffic.

  3. Revamp your marketing: Update your website, social media, and other marketing materials to showcase your business and attract tourists. Consider offering special deals or promotions to entice visitors.

  4. Spruce up your space: Make sure your business is clean, organized, and welcoming. Consider adding some seasonal decor or outdoor seating to attract passersby.

  5. Prepare for longer hours: Summer tourists may stay out later, so make sure your business is prepared to accommodate longer hours. This may include adjusting your staff schedules or extending your operating hours.

By following these tips, your small business will be well-prepared for the influx of summer tourists.

Cayucos Chamber